Udacity Digital Marketing Nanodegree Review- Is it worth it?

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Udacity Digital Marketing Nanodegree Review- Is it worth it?

In this course, you will master your skills to create a name in the world of digital marketing and level up your tech career. You will learn about digital marketing in various concepts including marketing objectives, KPIs, google ads, Facebook ads, content strategy, marketing channels, and more.

This Nanodegree Program is suitable for those who are passionate about Digital Marketing and want to learn more about Digital Marketing. This Program will help you achieve your goals and help you land your dream job. This course is taught by professionals at Udacity who will help you achieve your goals. If you are interested to get a career in Digital Marketing, Udacity Digital Marketing Nanodegree Program is the right course for you.

Features of Udacity Nanodegree Program :

All Of Udacity Nanodegree Program comes with some unique features that you will not get elsewhere. These Features are what make Udacity one of the best websites to enroll in an online course.

  • Real-world projects from top industry experts

With real-world projects and engaging content created in collaboration with top-tier firms, you’ll master the IT skills that employers demand.

  • Technical Support by mentors at Udacity

The Smart and knowledgeable mentors at Udacity will guide your learning and are always available to answer your questions, help you and keep you on track

  • Career services

You’ll have access to GitHub portfolio reviews and LinkedIn profile optimization to help you develop your career and obtain a high-paying position.

  • Learn with your own freedom

Create a learning plan that matches your busy schedule. Learn at your own speed and on your own timetable to achieve your specific goals.

Program offerings

Class content – Content Co-created with Facebook, Real-world projects, Project reviews, Project feedback from experienced reviewers

Student services – Technical mentor support, Student Community

Career services – Github review, Linkedin profile optimization

Meet Your Instructors
  1. Anke Audenaert – Instructor
  2. Daniel Kob – Instructor
  3. Dawn Raquel Jensen – VP of Customer Experience
  4. Benjamin Kepner – CEO
  5. Erica Reid – Digital Marketing Manager

Requirements :

There is no need to prepare for this course as it is an introductory course where you do not need any prior experience. Some of the general requirements you should know before taking the course are basic computer skills like managing files and surfing the web, and hardware requirements are a computer running OS X or windows

How long will it take to finish the course?

According to the Course, It will take almost 3 months to complete the course if you give 10 hours per week of your time. As we mentioned above they have a flexible learning program which means you can learn at your freedom and at your own speed. if you take more than 3 months to finish the course, you have to take the monthly pay-as-you-go plan and pay extra which will increase your overall cost of the course which will be explained down below.

What you will learn in this Course – Course Breakdown

Now let’s come to the most important part of the course which is the course itself and what you get in it when you enroll in this course. This Course has a total of seven sections each explaining some important topics related to the course and providing with you learning points and real-world projects at the end. Let’s take a deep dive into the sections -:

Marketing Fundamentals

In the Section, you will begin your journey as a digital marketer by learning various fundamentals of digital marketing. The Instructors at Udacity will guide you on your journey to help you define your business’s branding and value proposition while teaching you content strategies and channels to achieve your business goals. In the end, you have the project to strategize marketing plans for a sandbox company provided by Udacity.

Marketing Data and Technology

In this section, you will learn about marketing data and trending technologies. By the end of this section, you will understand how popular analytics tools such as google analytics can help you understand your audience, understand engagement efforts, and evaluate your user’s conversions to your goals. In the end, you will build data-driven insights for your marketing plans using google analytics and data by deriving key insights about audience, behavior, and conversions from existing marketing efforts.

Social Media Marketing

One of the most powerful market tools available today is social media. It is everywhere and used by billions of people daily. In this section, you will more about different social media platforms and their marketing tactics. You will also learn about managing your social media presence, building community, creating content for various platforms, and generating ad campaigns. In the end, you will build a social media campaign for a skincare brand.

SEO Essentials

SEO or SEARCH ENGINE OPTIMIZATION is the most important part of the online experience. In this section, you will learn how websites are optimized for search results using high-quality content, keywords, link building, and UX design. In the end, you will conduct an SEO audit for a website to optimize its ranking in search engine results.

Search Engine Marketing

With Search Engine Marketing, you can optimize visibility in search engine results which is essential part of online marketing. Social media marketing is an effective tactic to achieve your marketing objectives. In the end you will create, execute, and optimize google ads ad campaign.

Digital Advertising

Digital marketing was the first form of marketing that uses Internet and online based digital technologies. It is still a powerful marketing tool used by many professionals in digital marketing. It is also become more advance after advancement in technology with mobiles, videos and targeting. In the end, you will setup google ads campaign and know how to reach audiences across multiple channels.

Email Marketing

Email is also very important and very effective marketing channel especially for the conversions and retention stage of customer journey. In this section you learn how to create an email marketing strategy, run email campaigns and measure the results. In the end you will prepare an email marketing campaign for a sandbox product/service. You will write email and evaluate results of email campaign.

Cost of the Course

Now let’s talk about the cost of the course which is an important part of whether you will buy or not buy the course. In this course, Either you will pay for monthly access or you can also choose a 3-Month access plan.

If you choose the monthly pay-as-you-go option you will pay $399 per month and there is another option that you can choose which comes with exclusive discounts which is a 3 months plan that you need to pay upfront and costs you around $1017 which comes with discounts making it cheaper than the monthly plan and also recommended by Udacity.

What Other Students have to say about the Course

While looking at ratings and reviews of this course, One has to say that this course is very popular among the students with an overall rating of 4.7 out of 5 stars, and many good quality reviews are given by already enrolled students in the course. Most of the students talk about and like the course content, mentorship, and features that come with it.

Is there a demand/Jobs for Digital Marketing?

According to Linkedin, The digital marketing industry is growing every year, paying a good income and has a very high number of job openings. It also has very high demand as every business needs digital marketers to attract and retain customers. It also most in-demand career in 2022

With Technology Evolving, there are more digital skills demanded in this era than in any other era. Companies are looking for skilled people that are knowledgeable and competitive in their respective fields. With such high demand right now and growing demand in the future, you will land a better high-paying job.

Conclusion

This is overall a good course created by experts at Udacity and also the features and offers provided by Udacity make this course a very good Nanodegree program. Also, You should also check other courses which you can take right after this course as those courses are made with help of top tech companies, they are of high quality and make you more knowledgeable about your field. If you are interested in other Udacity courses, please check out all courses on our website.

The course also has easy to follow a curriculum that includes everything to build your foundation. And also every section at the end includes a real-world project that will give you practical experience and make you job-ready.

One thing you should keep an eye on is your timing, try to complete your course in the estimated time provided by the course, or else you have to pay more for extra months which will increase your overall cost of the course.

If you think that the digital marketing course is right for you, Udacity is the perfect place for you to take the course and land your dream job.

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